Connectivity Partners

One of the reasons why media professionals choose Avid is because they have the flexibility to integrate third-party products easily into their workflow. That’s because of highly valued partners like you who continue to extend the power of our solutions, providing a vast choice of plug-ins, web services, workflows, hardware, and software. And now we’re taking development to a whole new level—the platform level—with the Connectivity Partner Program and Connectivity Toolkit. This new program makes it easy for you to create products and services that work within the Avid MediaCentral Platform ecosystem, with access to improved resources, updated documentation, new certification programs, and services. And you’ll be able to connect your products with customers around the world by selling them in the Avid Marketplace.

A phased approach

We’re starting our Connectivity Toolkit rollout by updating and expanding our library of documentation for our current SDKs and APIs. We’ll be introducing a new developer portal to provide all of the tools and resources you need to create the best integrated tools, solutions, and services possible. We’re also offering a new Avid Certified Developer program, which will validate your expertise and ensure that the products and solutions you create adhere to Connectivity Toolkit standards, starting with a program for AAX plug-in developers, with more to follow. And we’re streamlining the onboarding process, making it faster and easier for you to make your plug-ins and eventually other products available in the Avid Marketplace.

In the future, we’ll be adding new APIs and upgrading our existing APIs and SDKs, wrapping them in a layer that will allow for expansion and improvements over time.

Become an Avid Connectivity Partner

Want to integrate your technology, tools, and services with the industry’s leading audio, video, and broadcast solutions? Avid is committed to working with solutions partners to provide innovative technologies and outstanding interoperability for both our users and to the digital media industry. Become an Avid development partner and you’ll gain access to the Connectivity Toolkit, which provides the SDKs, APIs, documentation, certification, and other resources you’ll need to create certified products that work within the Avid MediaCentral Platform ecosystem and sell them in the Avid Marketplace.

Connectivity Toolkit

Learn more about how to get access to the Connectivity Toolkit, and request information on how your company can enroll in one of our programs.

  • Connectivity Toolkit | Audio
  • Connectivity Toolkit | Video

  • Audio Plug-In Developer Program
  • Sibelius | Cloud Publishing Program
  • EUCON (Extended User Control) High-Speed Ethernet Control Protocol
  • Audio Workflow Solutions Program
  • Mic Preamplifier MIDI Control Specification
  • Pro Tools Support for Hardware Control Surfaces

Audio Plug-In Developer Program

A world of unsurpassed effects and virtual instruments deliver creative power to Avid’s award-winning Pro Tools®, VENUE®, and Media Composer® solutions. Our Connectivity Partner enjoy dedicated expert support and an attractive range of co-marketing services. We want to help you generate world-class plug-ins and grow a successful business in lasting partnership with Avid. To join this program, we ask you to complete a simple form stating who you are and what you’d like to develop. Before applying, please take a minute to learn more, including what types of plug-ins are eligible, and which plug-ins operate on which audio platforms.

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Sibelius | Cloud Publishing Program

For music publishers. Enhance the online experience for your customers with Avid’s exciting new Sibelius | Cloud Publishing technology platform, enabling them to display, play, purchase, receive, and print high-quality scores from your web and mobile store. To join this program, just complete a simple form to let us know you’re interested, and we’ll contact you to discuss how we can tailor it to your specific needs. Before applying, please take a moment to learn more about the features and benefits of Sibelius | Cloud Publishing and how it can elevate the customer experience in your store.

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EUCON (Extended User Control) High-Speed Ethernet Control Protocol

Avid’s EUCON Control builds on the exciting innovations of Euphonix to allow compatible software applications to communicate with Avid control surfaces. Avid is dedicated to supporting EUCON, broadening its reach and enhancing its features. If you are interested in adding EUCON support to your application, Avid wants to hear from you.

EUCON includes the following features and benefits:

  • High-speed Ethernet networked control including Gigabit Ethernet
  • High-resolution (16-bit) fader & knob control
  • Control includes EUCON, HUI & Mackie Control Protocols
  • EUCON transports trackball & keyboard over Ethernet simplifying cabling
  • MacOS and PC Compatibility
  • Controls multiple workstations & applications simultaneously
  • Control switches to match software application
  • Support from industry-leading applications including major digital audio workstations.
  • Allows hardware surface direct access to software application command sets
  • Allows DAW plug-in control from channel strips
  • Supports multi-format metering, EQ & Pan curve displays with EUCON aware software applications
  • Works with Euphonix Artist Series
Apply now

Audio Workflow Solutions Program

In addition to audio and virtual instrument plug-ins, our Connectivity Partner offer a wide variety of audio workflow solutions that extend the productivity and creative reach of our customers. These include:

  • Post-production utilities (such as ADR, conform and cue sheet products)
  • Asset management and backup programs
  • Format conversion utilities
  • Audio sample editing programs
  • Surround mixing utilities

We always seek companies and individuals whose innovations can enhance Avid’s own solutions. To explore ideas, we ask that you briefly share your audio-related concept with us. By working together in this way, we can understand your ideas and requirements and point you to the correct technical information, consider a customized level of support, or let you know that the type of support you’re looking for isn’t available.

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Mic Preamplifier MIDI Control Specification

Avid offers MIDI controller documentation for vendors of remote controlled microphone preamplifiers who wish to have their products work seamlessly within the Pro Tools environment by emulating Avid’s own PRE product. If you offer a high-quality remote control mic preamp, we welcome you to download the related control documentation for use with your product.

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Pro Tools Support for Hardware Control Surfaces

Pro Tools has full support for a variety of Avid control surfaces, and we also realize that many Pro Tools customers own and use a variety of other controller products. Learn more here about how to make your MIDI-based hardware controller work with Pro Tools.

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  • Avid MediaToolkit (AMT) Program
  • Avid DNxHD Developer Program
  • AVX Developer Program
  • Avid Interplay APIs
  • iNEWS APIs

Avid MediaToolkit (AMT) Program

The Avid MediaToolkit (AMT) is a cross-platform SDK designed to simplify the task of creating and accessing Avid native media for solutions partners wishing to exchange media with Avid applications. More than just a media “wrapping tool”, the AMT includes an instance of the Avid Codec Manager allowing for encoding and decoding of media to/from compatible formats, enabling a much wider range of media exchange opportunities than ever before.

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Avid DNxHD Developer Program

Avid DNxHD is a revolutionary HD codec technology engineered to create mastering-quality HD media at dramatically reduced file sizes, shattering the barriers to real-time HD productivity, whether using local storage or in real-time collaborative workflows. Native HD camera compression formats are efficient, but simply aren’t engineered to maintain quality during complex post-production effects processing. Uncompressed HD delivers superior image quality, but data rates and file sizes can stop a workflow dead in its tracks. Avid DNxHD delivers both efficiency and quality without compromises.

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AVX Developer Program

Avid Extensions (AVX) is a cross-platform software architecture designed to allow software effect plug-in modules to be dynamically linked with host application software packages transparently. AVX plug-ins dynamically extend the collection of visual effects supported by any Avid host application that supports the AVX interface.

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Avid Interplay APIs

Avid is continuing to expand the opportunities for interoperability between its products and those developed by other parties. We strive to provide customers with a fully integrated environment for content creation—sharing media, tools, and metadata seamlessly in order to expedite and improve the content creation process. As a result, we have resources dedicated to the development and maintenance of Software Development Kits, or SDKs, that can enable third-party devices and applications to exchange media and metadata through interoperation with Avid Interplay.

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Avid’s commitment to industry standards and third-party interoperability extends into the newsroom. Vendors can develop interfaces directly into iNEWS through a wide range of Application Program Interfaces (APIs) while broadcast organizations and newsrooms can protect their investment in existing systems and choose new products from nearly three dozen industry-leading companies from around the world—and the list is growing. We invite you to learn more about these companies and their products.

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