Industry Buzz

SXSW 2013: Five Must-See Films From Film Week

Posted 4/5/2013 5:01:00 AM


During SXSW Film Week, more than 200 filmmakers had the opportunity to share their films and documentaries. So many of the participants were first time writers, directors and editors, and it was exciting to see them carry on the tradition of using Avid’s industry leading technologies used to create the most beloved movies and documentaries in the world.


Here are the five must-see films created with Avid solutions from the 2013 SXSW Film week:


1. Hawking: Hawking, edited by Timothy Lovell, is the story of the world’s most famous living scientist, told for the first time in his own words and by those closest to him. Made with unique access to Hawking’s private life, this is an intimate and moving journey into Stephen's world, both past and present. Hawking shares his incredible personal journey from boyhood under-achiever, to PhD genius, to being diagnosed with Motor Neuron Disease and given just two years to live. Despite the constant threat of death, Hawking manages to make many remarkable scientific discoveries and rises to fame and super-stardom. Lovell cut the film on Avid Media Composer.


2. Mobile Homes: Mobile Homes follows Ali, a young mother trapped in human trafficking. Constantly moving from city to city, she is transported with her 7-year-old son Alex. As she survives day to day, Alex explores mobile home sales-lots in the hopes of establishing a permanent home. Vladimir de Fontenay, writer, director and editor of the film, cut the film with Avid solutions. Sound Editor Scott Hirsch mixed the sound for the film with Pro Tools.


3. Downloaded: In 1998 Shawn Fanning, a teenage hacker and programmer, created the code that would become the basis for all peer-to-peer file sharing. In 1999, Fanning and his business partner, fellow teenager Sean Parker, launched the file-sharing service Napster. And what began as a largely unknown underground distribution medium erupted into a full-blown global revolution. Downloaded explores this revolution from its genesis to its peak, and explains Napster's downfall. Editor Jacob Craycroft, who worked with director Alex Winter, said that Avid is the only editing solution he used for this documentary.


4. Dotty: Sitting on her bed in a run-down rest home, Dotty is desperate to send a text message to her daughter. When her morning cup of tea arrives, Dotty manages to rope someone else into her long battle with technology. Editor Tim Eagle, who worked with directors Mick Andrews and Brett O'Gorman, said that Avid was his preferred tool to create this short because of its “fluid and intuitive interface.”


5. This is Where We Live: Lee Salevan used Pro Tools to edit the sound for This is Where We Live, a portrait of the Texas Hill Country-based Sutton family. Diane, while ignoring her own health issues, is caregiver to her son August, who has cerebral palsy, and her husband, who is in the early stages of Alzheimer's. Overburdened, she hires Noah, a local handyman, to build a wheelchair ramp up the front steps to the family home. August observes Noah working, and through dinner with the family. Diane notices their connection, and stops Noah as he leaves to ask if he could use some money helping out with August. The friendship that Noah and August forge has a ripple effect; life makes unexpected turns for those around them, and forces Noah to confront his past.


Next week we’ll share some insights about Avid’s experience at SXSW Music week. For now, we leave you with a Vimeo playlist with trailers from these films. Have a great weekend!





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NAB 2013: Media Production Trends and Effective Workflows, Must See NAB Sessions

Posted 4/5/2013 5:00:00 AM


Are you still plotting your schedule for NAB next week? Day three of the show, Wednesday, April 10, gives you yet another opportunity to attend several educational NAB sessions, two of which—“The Media Enterprise: Trends in Media Production” and “Workflows for Mission Critical Events”—we suggest you add to your “must see” NAB list.


If you want to learn how to build, evolve and maintain a state-of-the-art digital content enterprise in your agency, stroll over to S225/226 in the Las Vegas Convention Center at 9:30 a.m. on Wednesday and stop in on “The Media Enterprise: Trends in Media Production and Media Asset Management” session. Avid presenters’ Craig Dwyer, senior director, Global Center of Excellence, and Peter Thomas, senior director, chief solution architect, Global Center of Excellence, will discuss how to create and sustain a digital content enterprise, based on best practices in the industry, as well as provide an overview of the latest trends and issues affecting creative content enterprises. In addition, they’ll cover the latest news about emerging workflows and solutions Avid customers are using to organize file-based assets in today's production facilities.


What: The Media Enterprise: Trends in Media Production and Media Asset Management

When: Wednesday, April 10, from 9:30 a.m. – 10:30 a.m.

Where: S225/226

Who can attend: Any NAB attendee with a Conference Flex Pass or SMART Pass


After lunch and an afternoon tour of the Avid booth (have you seen our main stage schedule?), we recommend visiting S222 at 2:30 p.m. to learn about “Workflows for Mission Critical Events,” presented by a panel of broadcast and content professionals. Covering events of massive scale requires skill, organization and the proper solutions for efficient and flawless execution. The panel of industry experts will tell you how this is accomplished with existing technologies and applications, some of which you’ll see in the Avid booth.


What: Workflows for Mission Critical Events

When: Wednesday, April 10, from 2:30 p.m. - 3:45 pm

Where: S222

Who can attend: Any NAB attendee with a Conference Flex Pass, Post|Production World or SMART Pass


We’re looking forward to seeing you in a few days at our Avid booth #SU902, where we’ll showcase our industry-leading solutions, meet with customers and welcome special guests to Avid’s main stage. To stay up-to-date on our NAB news, sign up for our daily show updates! See you in Las Vegas!




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NAB 2013: How to Master the Art of Sports Broadcasting

Posted 4/4/2013 5:00:00 AM


In the world of sports broadcasting, ensuring fans in every location—at home, on the go, at the sporting event—are up-to-date on the latest score, popular play or controversial call is essential. As a result, sports broadcasters face the challenge of amusing thousands of people via the scoreboard reel—displaying both archived highlights clips, as well as high-definition instant replays of fresh coverage—while contending with live streaming, on-air graphics needs and, social media content distribution in (almost) real time.


So just how do production teams behind broadcast sports events answer fans’ needs for on-demand content? They master the art of multidimensional sports broadcasting with help from Avid solutions. In the NAB session, “Beyond Instant Replay: A Look at the Technology Behind Sports Broadcasting,”during NAB 2013 next Tuesday, April 9, Paul Hodges, executive producer, San Francisco Giants, and Rich Gentile, senior director, Broadcasting and Multimedia Production, New York Jets, will explain how their organizations have increased their reliance on integrated workflows and media asset management to mitigate sports broadcast challenges and ultimately deliver accessible, relevant, and entertaining coverage to the most die-hard fans.


This is one session not to be missed! If you have a Conference Flex Pass or SMART Pass at NAB, make sure you make note these session details:



What: Beyond Instant Replay: A Look at the Technology Behind Sports Broadcasting

When: Tuesday, April 9, from 3 pm - 3:30 pm

Where: S227

Who can attend: Any NAB attendee with a Conference Flex Pass or SMART Pass



See the full details for the Beyond Instant Replay session and see what other NAB sessions customers or Avid specialists are leading by visiting Avid at NAB 2013. We’ll see you next week on the NAB show floor.




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NAB 2013: How to Extend Collaboration and Edit Everywhere

Posted 4/1/2013 5:00:00 AM


During NAB 2013, our experts and customers are presenting at several NAB sessions designed to educate professionals on industry innovations and trends, as well as allow attendees to network with others in the industry. Our very own Frank Capria, director of product management, Interplay Production, will discuss how to use innovative technologies that combine connectivity and collaboration within your private cloud, during his session, “Edit Everywhere: Production Workflow in Your Private Cloud.” 


Now more than ever professionals must stay connected. Solutions like Avid Interplay Sphere and Interplay Central make it possible to extend real-time collaborative production to anyone anywhere with a secure internet connection. Frank will breakdown how to leverage existing investments to edit projects from any location incorporating both locally acquired and workgroup media assets; browse streamed workgroup media in real-time; and transparently transcode/upload/check-in finish projects and locally acquired media with a WiFi or 4G connection. He’ll also explain how media pros can gain real-time access through both web- and mobile-based apps to enable media content creation anywhere, anytime. Bob Russo, senior solution specialist for Avid, will demo of Interplay Central and Interplay Sphere for all attendees.


What: Edit Everywhere: Production Workflow in Your Private Cloud
Tuesday, April 9, from 8:55 a.m. – 9:55 a.m.
Where: S225/226
Who can join: Any NAB attendee with a Conference Flex Pass or SMART Pass


Learn more about the Edit Everywhere session and see what other NAB sessions Avid specialists or customers are leading by visiting Avid at NAB 2013. We’ll see you at our booth, #SU902, on the NAB show floor in a week!




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NAB 2013: Make a Connection at MediaMotion Ball

Posted 3/30/2013 5:00:00 AM




Now in its 16th year, MediaMotion Ball is the premier gathering for everyone working in production, post-production and motion graphics design. MMB features live music, lots of prize giveaways (including some killer giveaways from Avid), full gourmet meal, great wine, delicious desserts and most importantly mingling opportunities. 2012 was my first MMB and the folks I met where a "Who's Who" of the industry.



IMG Founder and MediaMotion Ball organizer Cary Dissmore explains: “Everyone who is anyone in the motion graphics and digital post industries was there, all in one room, having dinner, drinks socializing and networking. The sheer amount of creative talent in the room is staggering. Yet, the camaraderie is superb. Everyday editors and motion graphics artists got to mingle with the ‘rock stars’ and share a meal together. Warmth and genuine human connection are hallmarks of the IMUG.”



The MediaMotion Ball is returning to the Monte Carlo and we’re super excited to be sponsors again this year. We’ve got a great team of Avid peeps ready to mix and mingle, plus demo expert extraordinaire Bob Russo will be there to do hands-on demos of the latest and greatest in the world of Avid post production. We can’t wait to see you. Here’s the scoop.





What: MediaMotion Ball 2013

Where: Monte Carlo Resort, Main Ballroom

When: Monday, April 8, Doors open at 5:30 PM

RSVP: Sign-ups and $49 advance ticket purchase are NOW OPEN. Tickets include a great catered meal and entry into the prize draw.




The 2012 attendance smashed all previous records. Despite having a larger venue, they sold out all 372 tickets very early (oversold actually) and jammed the room. This is one of the hottest tickets of NAB.




Marianna Montague (Avid Customer Advocate), Carey Dissmore (MMB Organizer) and Bob Russo (Avid Post Production Specialist) sharing a few laughs, and reminiscing about MMB #1.




Somebody tell that guy in the lower-right corner to stop Tweeting on his iPad and pay attention to the presentation.



See you at 5:30 PM on Monday at the Monte Carlo Hotel Ballroom!





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NAB 2013: Product Demos and More at PBS Technology Conference

Posted 3/29/2013 5:00:00 AM


The PBS Technology Conference is only a few days away, April 3 – 5 in Las Vegas. In the meantime, our Avid experts are busy putting the finishing touches on their product demos. Conference attendees will see first-hand how Avid content creation tools and production solutions create the most fluid end-to-end, distributed media production environments in the industry.


If you’re headed to the PBS Technology Conference, see our solutions in action when you visit Avid Booth #209-211.


· Avid Motion Graphics™: learn how to create stunning imagery with speed and ease

· FastBreak® Automation: see how you can manage and control your broadcast transmission

· Media Composer®: discover how to edit faster, in more ways than ever

· Interplay® Sphere: find out how you can take your production anywhere


If you’re unfamiliar with this conference, here’s the low down—the PBS Technology Conference serves as a forum for education, professional development, and exposure to new ideas and technologies, as well as a chance to network and visit with friends and colleagues. Learn more and register to attend.


For the full scoop on all the events we’re sponsoring, Avid at NAB 2013 has the details. While you’re there, be sure to sign up to receive daily show updates!





PS: PBS Technology Conference attendees receive a special gift for participating in a personal demo at our booth. First come, first serve, while supplies last!

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NAB 2013: Gearing Up for a Show to Remember

Posted 3/28/2013 5:00:00 AM


NAB 2013 is less than two weeks away and we're busy gearing up for a memorable experience. During NAB, we’ll have game-changing product announcements, celebrity stage presentations, state-of-the-art demos, special events, customer meetings and more.


To stay up-to-date on our latest news from the NAB show floor, register for daily show updates. Once the NAB 2013 exhibit floor opens on April 8, everyone who registered for the updates will receive a daily email alert with news and announcements from the Avid booth and beyond.


Speaking of our Avid booth—#SU902—have you seen what we have in store for customers? No? Now is your chance.



Product Demonstrations — every day during NAB from 9:15 a.m. – 5:15 p.m. Avid experts will showcase Connected News, Media Composer, Pro Tools and Avid Motion Graphics during product demos on our main stage. Get up and personal and have your questions ready to be answered during the demos.


Guest Presentations — stop by and hear a our customers speak about how they use Avid solutions every day on a variety of audio, video and sports projects. Guest presentations include: Making the Switch from FCP to Avid; Real-World Use of Pro Tools in Editing and Mixing Feature Films; Bringing Game of Thrones to Life; St. Louis Cardinals Keep Fans Engaged; and Oscar-Winner William Goldenberg Talks Argo and Zero Dark Thirty. See schedule details.


Our technology specialists and customers are also hosting several NAB Sessions, including:

· Edit Everywhere: Production Workflow in Your Private Cloud

· Beyond Instant Replay: Behind Sports Broadcasting

· The Media Enterprise: Trends in Media Production

· Workflows for Mission Critical Events


We're excited to be sponsoring and participating in multiple events before and during NAB. Come and join us! We’ll go into more details about these events in posts later this week, but here is sneak peak at the events Avid folks will be participating: 

· PBS Technology Conference

· Military and Government Summit

· Las Vegas SuperMeet

· MediaMotion Ball 2013

· Official @NABShow Editing TweetUp with #PostChat


Hear all the latest news by signing up for our daily show updates and check out the Avid at NAB 2013 for more details about our product demonstrations, guest presentations, NAB sessions and Avid sponsored events. We look forward to seeing you at NAB 2013!




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NAB 2013: PostChat in Person at the Official Editing TweetUp of NAB Show

Posted 3/27/2013 5:00:00 AM


PostChat is a weekly Twitter-based chat, centered on the hashtag #PostChat. For one hour every week, editors and post professionals around the world turn their attention towards Twitter to engage in an hour-long discussion about the technology and the art of post production.



Big events like NAB offer the opportunity to take those discussion to the real-world—and we’ve done just that. If you’re headed to the NAB Show next week, make a spot on your calendar to join PostChat and the Avid team at the official editors’ TweetUp of NAB. Here’s the scoop.


What: #PostChat TweetUp @NABShow sponsored by @Avid

Where: NAB Social Media Lounge in the South Hall Upper-Level

When: Monday, April 8m from 4 – 5 PM Pacific


Come to mix and mingle, meet the folks behind the Twitter handles and pick-up those discussions from prior weekly Wednesday chats. Avid folks will be on-hand and I hear we’ll have some raffles to give away too. Never participated in a #PostChat? No problem. First-timers are more than welcome.


PostChat is scheduled and hosted each week by post production pros @dr0id, @tejbabra, and @artguillotine. This will be PostChat's second annual TweetUp in Las Vegas, the first time as an official NAB Show TweetUp.


See you at 4PM on Monday in the South Hall upper level, just a few steps away from Avid @ NAB 2013 booth #SU902.





PS: We’re also excited to meet-up with you at MediaMotion Ball. We’ll be sure to leave plenty of time to get from South Hall to Monte Carlo Hotel, when the MMB doors open at 5:30.


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SXSW 2013: Avid and Troublemaker Studios - Joining Forces at SXSW Film Week

Posted 3/26/2013 5:00:00 AM


This year, Avid participated in SXSW Film Week and Music Week to connect with some of our artists and to get a look at the up-and-coming talent in both industries. Film Week began with the Avid-sponsored Troublemaker Studios and SXSW Filmmakers lunch. Nearly 250 of the festival’s accepted filmmakers joined together at the studio, which is owned by filmmaker Robert Rodriguez and producer Elizabeth Avellan.


While many people typically wait for three hours in line to dine at Franklin Barbecue, only to be turned away with an empty stomach, the filmmakers enjoyed catering from the restaurant and had the opportunity to network with their peers.


Rodriguez addressed the attendees, including a number of first-time filmmakers. He explained the importance of reaching out to one another and participating in local art communities.


"The Troublemaker Studios tour and luncheon has become the main kick-off event for visiting filmmakers to SXSW, and we were very excited to again have Avid as part of this great meeting of creative minds," Rodriguez said.


Troublemaker also shared props and set pieces from Rodriguez’s films, including “Desperado,” “Spy Kids,” The Adventure of Sharkboy and Lavagirl,” “Sin City,” and “Grindhouse,” which were displayed around the studio where the lunch was held.


Next week we’ll give you some insight into some of the amazing independent films screened at SxSW that were edited with Avid solutions. For now, we leave you with a playlist of some of the great songs that make up the sound tracks of Rodriguez’s films.





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HDVideoPro Gives Avid Media Composer 6.5 Rave Review

Posted 3/16/2013 5:00:00 AM

“Media Composer 6.5 offers all of the features that top-flight editors are demanding—speed, flexibility and an efficient workflow optimized for large, complex productions.”

- George Avgerakis, HDVideoPro


HDVideoPro writer George Avgerakis recently put Avid Media Composer through its paces, with the stellar results documented in an article published this month. Avgerakis highlighted Media Composer’s professional storytelling tools, 24/7 live technical support, and worldwide collaboration capabilities via integration with new technologies like Interplay Sphere.


“One great new feature in MC 6.5 is that it allows linking over a wireless connection when connected to an Interplay Production Server through Avid's new Interplay Sphere technology,” Avgerakis said. “An editor in the field can remotely pre-edit a show using local camera sources and archived footage from the studio. The final edit is then transmitted back to the head end, where staff can transcode the entire edit for air.”


Guillaume Aubuchon is a senior post consultant at DigitalFilm Tree, a 60-seat facility currently working on NCIS: Los Angeles. In the article, he discusses why Avid remains the only choice for the highest level of broadcast and theatrical editorial. "Our clients demand efficiency," Aubuchon explained, "so for us it really comes down to the basics, which are media management and collaboration. Whether supporting large editorial environments or constructing new workflows, the fundamentals of collaboration and media management don't change. Avid provides us with the flexibility, while maintaining a level of organization that allows for greater efficiency."


Read the full article to learn more. As an added bonus, you’ll also find out how Avid supports aspiring filmmakers at the Sundance Institute's Directors Lab.




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Listen up! The Polls Are Open in the Avid and Abbey Road Song Contest

Posted 3/15/2013 5:00:00 AM


On Wednesday we closed the entry period for the Avid and Abbey Road song contest and we’re excited that we’ve received nearly 4,000 submissions from aspiring artists and musicians. Now we need your help.


Our esteemed panel of judges, Greg Wells, Tricky Stewart and John Feldmann, will choose three tracks to be mixed and mastered by Abbey Road’s online service. But we need votes from music fans and fanatics around the world to determine who will win the People’s Choice award, which includes an Mbox Pro audio interface with Pro Tools 10 software and prime exposure across our website and online social channels.


Now it’s time to uncover some of the world’s top hidden talent. For inspiration, we’ve put together a Spotify playlist – Listen Up! Avid’s Call to Action. Enjoy!



The last day to vote for your favorite song in the Talenthouse-powered contest is Thursday, March 21. Make sure your choice is heard!




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Abbey Road Song Contest: Avid 3x3 Weekend Spotify Playlist

Posted 3/8/2013 5:00:00 AM


Now that we’ve given you a quick history lesson on the legendary Abbey Road Studios and introduced you to our elite panel of Avid and Abbey Road song contest judges (Greg Wells, Tricky Stewart and John Feldmann), it’s time to get you on your feet and moving into your weekend.


We’re excited to share Avid’s 3x3 Weekend Spotify Playlist, featuring (drum roll please) three hit songs from each of our three esteemed judges. So, just click the link, turn up the volume, and dance away the Monday-to-Friday grind – the weekend is here!



The last day to submit your original song to the Talenthouse-powered contest is Wednesday, March 13 – what are you waiting for?




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WEBINAR: Find Out What Gives Abbey Road Studios Its Commercial Edge

Posted 3/6/2013 5:00:00 AM


Abbey Road Studios has everything you could want from a recording studio—beautiful sounding rooms, an incredible and highly trained staff, some of the most cherished vintage gear in the world, and a rich history of artists, music and craft that would inspire anyone. But even for this recording Mecca, with all of its accolades and fame, investment in technology is what keeps it on the leading-edge.


I know from personal experience that the industry is changing; I see it every day in my role at Avid, and commercial studios understand it as well. But Abbey Road Studios seems to have the upper hand and has created that perfect “edge”, with help from Pro Tools|HDX, to entice artists to return to their studio time and time again.




Set aside some time to join me during the “The Commercial Edge at Abbey Road Studios” HDX Webinar when I meet with Simon Campbell, Chris Bolster, and Paul Pritchard of Abbey Road Studios, to learn how their Pro Tools|HDX upgrade has affected their business.


Sign up for the webinar at 10 a.m. (PT) / 1 p.m. (ET) on Thursday, March 14, and discover what I learned, including …


· The technical and business challenges the studio faced

· What drove their decision to upgrade to Pro Tools|HDX

· What effect HDX has made on their clients’ creativity

· Plus, get your questions answered in a live Q&A


I’m looking forward to answering your questions after the webinar!




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Miami Marlins Hit a Home Run and Win 2012 Broadcast Engineering Excellence Award

Posted 3/5/2013 5:01:00 AM


Congratulations to the Miami Marlins on winning a 2012 Broadcast Engineering Excellence Award for their production facility in the category “New studio technology — non-broadcast”.


A multi-year project which was completed in 2012, the most challenging part of moving the Miami Marlins to Marlins Park was designing and implementing the kind of innovative all-digital workflow they needed to handle a significant increase in both volume and diversity of content built for, and distributed across, multiple platforms. Today, they serve as a full in-house production agency.


BE readers voted on their favorite nominations and nine winners were awarded out of 31 nominees.




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The Voice of Georgia Broadcasts Live with the Avid VENUE Profile System

Posted 3/5/2013 5:00:00 AM

The hosts of The Voice of Georgia


The Voice, a hugely successful singing competition reality show in America, recently had its premiere as The Voice of Georgia in Georgia. Imedi TV, Georgia’s largest privately owned television broadcaster, handled the show’s live mixing, recording, and broadcast from September 2012 through the middle of January 2013. The program was highly anticipated and turned out to be a huge success, with the biggest audience the channel has ever had for this type of show.


Before the show began, Gerard Albo, FOH mixing engineer for Imedi TV, was on a mission to build the broadcast studio from scratch. He immediately selected an Avid VENUE Profile System with a MADI Option Card, with help from Sound City LTD, a sound equipment rental company in Georgia. “I’ve relied on VENUE Profile ever since it first came out for all of my shows, including Amy Winehouse, Anastacia, Patti Smith, and many more,” says Albo. “VENUE Profile is the logical choice—affordable yet compatible for a demanding live broadcast environment.”


The Profile System is perfectly suited to a show such as this, as it provides the studio-quality sound needed to enhance the performances, with the power, ease of use, and flexibility that fast-paced broadcast facilities demand.


“The VENUE software is of an exceptional design, extremely reliable, and one of the most distinguished features of the Profile [System],” Albo says. “It allowed me to work with ‘lightning speed’ and concentrate on my mix rather than technical issues.”


To integrate the system into the broadcaster’s existing infrastructure, the MADI Option Card also proved to be invaluable. “The VENUE MADI Option Card to the system was an absolute must,” Albo says. “The card allowed us to do multitrack archives of the shows, to record sound checks and dress rehearsals, and to then tweak my mixes during downtime. Swapping the source from the Stage Rack to MADI is an easy and fast process.”


Gerard Albo, broadcast mix engineer for Imedi TV, and Edgar Sebis, owner of Sound City PA in Tbilisi


A view of Imedi TV’s The Voice of Georgia studio and stage

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Nine Things You Need to Know About Abbey Road Studios

Posted 3/1/2013 5:00:00 AM


Now that you’ve had a chance to learn a little more about the Avid and Abbey Road song contest judges, including Greg Wells, Tricky Stewart and John Feldmann, we thought it would be fun to take a quick walk down memory lane and highlight some of the milestones that have marked the studio’s unrivalled success.

Here are nine things you need to know about the studio:


1. Originally opened as EMI Studios in 1931, the name was changed in 1970 after The Beatles recorded Abbey Road there in 1969.


2. During The Beatles’ Revolver recording sessions, automatic double tracking was invented, eliminating the need to record instruments twice in order to get a fuller sound. This was followed by even more technical advances in multi-track recording for the Sgt. Pepper’s Lonely Hearts Club Band in 1967.


3. At one point in 1967, both The Beatles and Pink Floyd were recording in separate EMI studios simultaneously.


4. The Beatles were part of the first-ever worldwide TV satellite link-up in 1967, when they performed the specially written All You Need is Love for 350 million people live from the studios.


5. The scores for “Lord of the Rings,” “Harry Potter” and five of the “Star Wars” movies were recorded at Abbey Road.


6. Pink Floyd’s The Dark Side of the Moon was recorded at the studio in 1973 and holds the record for time spent on the Billboard Chart at 741 weeks (14 years).


7. In 1995, Radiohead recorded The Bends at the studio. This was said to be a groundbreaking album due to its influence on the next generation of British musical artists, like Keane and Coldplay.


8. Studio One is the largest purpose-built recording studio. It can accommodate a 110-piece orchestra and a 100-member choir simultaneously.


9. The Abbey Road Studios building was granted English Heritage Grade II status in 2010 for outstanding cultural significance.


If you’re interested in becoming another artist in the long line of legendary musicians who have had their work mixed and mastered at Abbey Road Studios, now is your chance. Be sure to submit your original song to the Talenthouse-powered contest. The deadline is only a few weeks away!




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Avid Filmmakers, Sound Editors and Composers Dazzle at The Oscars®

Posted 2/25/2013 5:00:00 AM


Last night at The Oscars®, it was Avid’s incredibly talented community of filmmakers, sound editors and composers that brought home the coveted statuettes.


We are so proud of the fact that each year, the world’s top storytellers in the film industry rely on Avid to bring to life some of the most beloved characters and soundtracks for moviegoers around the world. Many film editors, song composers and sound editors who used Avid’s Media Composer®, Pro Tools® and Sibelius® solutions took home awards, including: Argo for Best Picture and Best Editing, Zero Dark Thirty and Skyfall for Sound Editing, Les Misérables for Sound Mixing, Life of Pi for Original Score, and Skyfall for Original Song.


Avid solutions were also used by other Oscar winners, including: Django Unchained for Original Screenplay and Actor in a Supporting Role, Amour for Foreign Language Film, Lincoln for Production Design and Actor in a Leading Role, and Silver Linings Playbook for Actress in a Leading Role. Oscar-nominated film Beasts of the Southern Wild was also created with Avid solutions. We’re so excited to see these talented and creative people receive this prestigious recognition.


To keep you going throughout your Monday, we’ve put together an Oscar®-inspired playlist featuring some of our customer’s top original songs from your favorite movie sound tracks, including “Skyfall” by Adele and “The Bathtub” by Dan Romer and Benh Zeitlin (featuring The Lost Bayou Ramblers).





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What it Takes to Become an Oscar Sound and Film Nominee

Posted 2/23/2013 5:00:00 AM

'Life of Pi' Copyright 20th Century Fox


Oscar buzz is all around us with the 85th Academy Awards only a day away, creating a flurry of comments in every social network including our own since all of the nominees for best picture, film editing, sound editing, sound mixing and score used one or more Avid solutions.


What exactly does it take to earn the prestigious “Oscar nominee” designation? Talent, the right technique and the best-in-class creative tools are a good start, but there is more.


A recent Indiewire article will give you insight about how each sound editing and mixing nominee utilized different techniques to bring the actions on film alive through sound. In reference to Argo’s opening scene, sound mixer John Reitz said, “[Director] Ben Affleck wanted to mirror what was happening to the characters on screen with jarring cuts and harsh sounds; no smooth transitions.”


Similarly, in a New York Times article, Life of Pi sound editors Eugene Gearty and Philip Stockton said the end goal of recording the sounds of Bengal tigers as well as capturing the noise of a frenzy of flying fish was to create sounds for the movie that are just as captivating as the visuals on screen.


Film editors strive toward the same objective as the sound editors and mixers—to create a holistic experience for the audience. In a Deadline article, film editor William Goldenberg described his editing techniques for Argo, explaining that the movie’s incongruous quality was epitomized in a bizarre sequence of cuts that takes viewers from one experience to another. In reference to a mock assassination scene, Goldenberg said, “When I read the script, I thought this was a scene where if we can make this work tonally, the movie will work … if all these expositions can work as a scene, then I think what we’re trying to do with the movie will be successful.”


No matter who is chosen as the Oscar winner tomorrow night, we are proud that our solutions could help each nominee not only achieve the sounds and scenes they strived for, but also earn them an Oscar nod.




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Abbey Road Song Contest: Five Reasons You Want Musician, Producer and A&R Rep John Feldmann to Hear Your Song

Posted 2/22/2013 5:00:00 AM


At the age of 13, John Feldmann heard Social Distortion’s Mommy’s Little Monster and decided to pursue a music career. Many commented on the low production value of the record, which was recorded at The Casbah in Fullerton, California in a single session, making it a somewhat remarkable record to play the muse of someone who would go on to become an engineer and producer.


Despite the commentary, the record was reissued several times, with different formats and labels, and Mommy’s Little Monster was credited by Paul Tinelli of Allmusic as "the epitome of early-'80s suburban California punk and provided inspiration for many future Californians, including The Offspring and Rancid.”


John moved to Los Angeles in 1988, joining the ranks of punk musicians inspired by Social D., and started The Electric Love Hogs. He worked hard to promote the band, posting flyers anywhere he could, networking at clubs and playing shows for nothing but beer and hot dogs. The leg work paid off. In 1990, the band was signed to Polygram and they released one record. But it was the wildfire success of his band Goldfinger that put John on the map. The song “Here in Your Bedroom,” off of their self-titled record was a top five rock hit in the U.S. during the summer of 1996 and reached #47 on the Billboard Hot 100 Airplay chart.


So why should you share in our excitement that John is one of the talented Avid and Abbey Road song contest judges? We’ll give you five reasons:


1. John has done production work and/or songwriting for The Veronicas, Good Charlotte, Ashlee Simpson, Hilary Duff, Atreyu, Anthony Green, All Time Low, Panic! at the Disco, Boys Like Girls, Plain White T’s, and Mandy Moore.


2. Goldfinger is widely considered to have been a contributor to the movement of third-wave ska, alongside No Doubt.


3. After playing 385 Goldfinger shows in 1996, Feldmann and his band broke the Guinness Book of World Records for the most shows ever in one year for a touring band.


4. When he was an A&R rep for Warner Bros & Maverick Records, John signed The Used, Goldfinger, Story of the Year, Foxy Shazam, and Mest.


5. In his current position as an A&R consultant for Red Bull Records he has signed Itch (formerly King Blues) and Blitz Kids.


Aspiring musicians and artists, there is just under a month left to sign up for the Talenthouse-powered song contest than can get your song heard by three of the top engineers and producers in the industry. What are you waiting for?




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Lights, Camera, Action—It’s Oscar Time and Avid has a lot to Celebrate

Posted 2/21/2013 5:00:00 AM

Every nominated film for Best Picture this year was created using Avid solutions and every editor nominated for Best Editing used Avid along with several other nominees in top categories. We’ll be tuning in to see who comes out on top, but as far as we’re concerned, all of our customers are winners. Use the following ballot to follow along at home.


Lights, Camera, Action—It’s Oscar Time and Avid has a lot to Celebrate by Avid


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